This was a classical wine-growing region in ancient times, and is considered to be one of the cradles of wine culture (see also under Mesopotamia). Part of it is the biblical Israelite region of Canaan. The northern part was part of Phoenicia, which also included coastal areas in what is now Syria. Numerous Phoenician city states were established both in the core region on the Mediterranean coast as well as in outlying areas. The most important of these located within the boundaries of what is now Lebanon were Berytos (Beirut), Byblos (Djebeil), Sidon (Sayda) and Tyros (Sur). The Phoenicians who ruled here were also at times strongly influenced by both Egyptians and Assyrians, and ruled from the 3rd millennium BC up to the conquest of the area by Alexander the Great (356-323 BC) in 330 BC. Excavations at Byblos indicate that wine was cultivated here some 5.000 years ago. In Baalbek (Greek: Heliopolis), the current centre of wine-growing of Lebanon in the Bekaa valley, are the remains of a temple built for Bacchus, the god of wine, in the 2nd century AD, and excavated in the 20th century. There was constant change in historical times, with Christian rule alternating with Islamic rule. However, there were some sections in which viticulture was always maintained, and the sweet wines of Tyros and Sidon were very popular in medieval times. The region was ruled from Venice for a long time during the 13th century, and wine was shipped from here to many countries in Europe. The Osman conquest in the early 16th century was followed by a prohibition on wine, and viticulture came to a total halt. It was only revived again by French colonialists, who ran the country under mandate from 1920 to 1946. The demand for wine in Lebanon was very high until the late 1970Â’s, particularly among the Western-orientated Christian population, which makes up around 50% of the total.