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Bordeaux
14.09.2007
Tetra Pak with straw
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For the first time ever, a renowned merchant house is marketing Bordeaux wine in a carton - including a special straw.
The merchant house of Cordier-Mestrezat is currently testing sales of Bordeaux in a Tetra Pak in Belgian supermarkets. Included in the price is a special straw that places the wine on the tongue in four separate parellel channels - this is meant to imitate the sensation of drinking from a glass. According to British wine publication Decanter, the Bordeaux Tetra Pak is also to be marketed in France and Canada.
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