The German Wine Institute (Deutsches Weininstitut) is advertising for new wine lovers, using a movie spot, a lounge and a roving exhibition.

The German Wine Institute (DWI) is using a Riesling lounge as well as a "WeinSensorium" to address new target groups. The lounge will be presented in Hamburg in October, and will be available in Munich, Cologne and Berlin soon after. Vom 24.10. an geht das The "WeinSensorium" is a roving exhibition that goes on tour as of the 2nd of November 2008. According to DWI head Monika Reule, the aim of the Sensorium is to "show in an interactive way that German wines are unique quality products". The WeinSensorium is being advertised, among others, by means of a movie spot (http://snipurl.com/3zxz7).